joy to the world

the big lots store experience was not always as strong as their merchandise. so instead, we featured the holiday decor looking festive and upscale in the home. we incorporated the exclamation point from their logo to convey the joy of finding that perfect item, at an even more perfect price. with the help of this work, 2018 ended up being one of big lots most profitable holiday seasons.

art: michelle litos | director: anton josef